Our vision is to change the way fundraising is done.

25 years ago, that vision was but a dream and a briefcase. Today, that vision is the heartbeat of CAUSEWORX.

In 1992, monthly giving was nothing short of revolutionary to the NFP business model. Over the course of the next 5-10 years our leadership had the privilege of building most of the largest, most valuable monthly giving files in North America. These organizations converted 20, 35 even 50% of their active donors to monthly giving.

Today, we are part of leading the next revolution in donor relationships: building massive planned giving pipelines from annual fund donors.

As donor retention continues to become paramount, the phone will become more and more central to maximizing the LTV within your donor file.  The phone offers fundraisers their single greatest relationship-building opportunity.


  • Geoff Lloyd


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  • Megan Notice


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  • Ashley Fedrigo

    Operations Manager

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Geoff Lloyd


CAUSEWORX is our best effort at inspiring donors and solving market needs—not providing band-aid solutions, but addressing systemic problems. It is the culmination of 20 years of assessing what works, what drives ROI and long term value, and what really makes a difference for donors.

What sets CAUSEWORX apart?

Donors tolerance for mere transactions with the causes they support is growing thinner by the day.  There’s no way that saving children, animals from abuse or finding a cure for a deadly or debilitating disease is worth $35 every year or so for 3.5 years.  Really, is the brand fully realized?

Donors want relationship, engagement and to be part of something significant.

I believe the phone offers fundraisers their single greatest relationship building opportunity!  An opportunity to change the game.  To engage, listen and respond.

What Inspires You?

Heroism, particularly in everyday circumstances.

I’m reminded of a video clip of a father pushing his son with cerebral palsy across the finish line of a triathlon and being moved to tears as I watched so many cheering them on, seeing the exhilaration in his son’s face, and being struck by this dad’s long term devotion to really making a difference—all for the sake of love for his son.  No audience to play to.  No prize. No paycheck.  Just love for his son and the belief that he was going to make a better life for his child.

What is the biggest challenge you’ve faced:

We’ve all faced down our demons. Whether at 20 or 40, at some point we must all grapple with being true to ourselves.  The more we don’t fit neatly into what society expects from us, the harder this is.

Few things expose this more than the privilege of leading people.  As a leader, there’s no where to hide the unsightly bits.  Character development takes place front and center.  Leadership is about responsibility, above all, and I believe there’s no greater leadership task than being a parent.


Adventures with my four kids.  Helping each of them find their own way, strength and courage to overcome the obstacles that life will inevitably throw at them.  For the next 20 years, if I can’t do it with my kids, it’s not my hobby.

Megan Notice

What sets CAUSEWORX apart?

In the same way that our efforts at “charity” often do not produce real, lasting change when compared to the magnitude of the challenges we face, in today’s fundraising landscape, it can be difficult to believe that a phone call can make a difference in a donor’s giving patterns. However, what I have seen over the past 8 years is that people who care deeply about the cause and who are uniquely skilled at communicating their passion can have a significant impact on the donor, thus engaging them in a deeper commitment to giving. It takes great leadership, the right strategy, the right mix of technologies and a committed team of people excited about executing campaigns with excellence and expertise. In my mind, this is what sets CAUSEWORX apart— strong leadership combined with experienced project managers who know how to recruit, train and manage our team of tele-fundraisers so that we can maximize our clients’ return on investment.

What Inspires You?

Sacrificial love and generosity. I’m inspired by those who choose to set aside their own comfort and desires to serve those in need. I have seen time and time again how “charity” offered with loving hands and hearts makes all the difference.


Hobbies seem like a distant memory… My two boys keep me so busy that my one and only hobby has become spending time with them. Raising them is my greatest fulfillment and joy.

Ashley Fedrigo

What inspires you?

CAUSEWORX gives me the ability to make a positive difference in the world every day. There is no greater inspiration that that. My introduction to fundraising was a part time job in high school where I was able to call donors and convert them to monthly giving. I was amazed by the stories and the generosity of these donors. From that point on, fundraising became an integral part of my life. Now my passion is leadership, where I’m able to take my experience and use it to develop, train and empower my own team of like-minded team leaders and fundraisers.

What inspires donors?

Donors want to feel appreciated, and they want to see results. Being able to demonstrate both of these things through direct dialogue is most effective but it also gives donors the opportunity to share their own stories. And that’s where the magic happens. Nothing ignites the inspiration behind a donor’s generosity more than allowing them to have a real discussion about their passion for the cause.


I enjoy spending my downtime with my family. I’m a typical Canadian girl that loves the outdoors so I can usually be found taking my dog for longs walks, biking through the local trails, playing in the park with my little girl or working on my golf game.